Inspiration
Apple's research app (https://www.macrumors.com/2019/09/10/apple-three-new-health-studies/ ) is an example of a new trend in digital, home-based clinical trials. There's a plethora of consumer-focused wellness/health apps that are condition specific: diabetes, yoga, gym etc. You can end up with dozens of different apps and even though they can all read/write to common OS-level health data stores like HealthKit, you lose its privacy features as they updload data to their own cloud and they are not comprehensive enough to give you personalized insights.
What it does
The app starts with a personal coach that helps you achieve longevity and healthspan goals. It's centered around personalization for nutrition, supplements, activity, healthcare/wearables data. It curates those paths thanks to specific research and provides citation info so users can read up summaries from relevant papers if they want to deep dive. The UX is gamified to provide as much flow as possible and increase usage.
The B2B side of the app lets users enroll in clinical trials that can ask specific access to their data and follow some tasks in return for discounts and other benefits.
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