📖 Project Story

Small and local businesses know that social media is essential, but creating consistent content is time-consuming and expensive. While their websites are frequently updated with offers, blogs, or announcements, those updates rarely translate into regular social media posts.

We built FeedForge to solve this gap.

FeedForge automatically monitors a business’s website and converts updates into ready-to-use social media content. Instead of starting from scratch, businesses can generate posts directly from the content they already publish—on a schedule or on demand.

The goal is simple: reduce the effort, cost, and friction of staying active on social media.

This project was built during the hackathon as a working prototype to demonstrate how automation and AI can help small businesses market consistently without hiring agencies or spending hours on content creation.

FeedForge shows how existing website content can become a reliable, automated source of marketing—making digital growth more accessible for businesses of all sizes.

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