It's 2032. The content factories won. Every feed is the same polished slop, churned out at scale by studios that have never once asked their team how they're doing. Audiences are numb. Reach is cheap. Nobody's building anything that actually matters.

You are.

Your studio is a slightly chaotic warehouse with good lighting, too many sticky notes, and a crew that no talent agency would have touched. You're targeting the 20% of the internet that's completely ignored — neurodivergent viewers who can spot fake in 0.3 seconds and will build you a fanbase that outlasts every trend cycle. All you have to do is not mess up the people making it.


VIDEOS:

Watch this video to get an overview of the game:

Feed To Feed Project Explainer Video

Gameplay Mockup

Trailer


Meet Your Crew 🎨📡💬

Asha can conjure a visual concept out of thin air that stops a scroll dead. She needs short briefs, clear direction, and absolutely zero status meetings. Nail the setup and she'll make something no content factory could ever generate. Fumble it and she's context-switched into orbit.

Kai knows what's trending before the algorithm does. He's three weeks ahead, every time — if the studio's not too loud. Turn down the speakers. Dim the overhead lights. Give him a tight brief and watch him print clout.

Dan doesn't just know your audience. He is your audience. Every comment, every sub-community, every person who needs to feel seen — he finds them and he sends them content made specifically for them. That's how you build Trust that actually compounds. (Just don't put him on a sprint deadline. He will not be okay.)


Three Moves. Every Session. ⚡

┌──────────────┐    ┌──────────────┐    ┌──────────────┐
│   ASSIGN     │    │   ADJUST     │    │   CONFIRM    │
│              │    │              │    │              │
│ Match crew   │    │ Protect the  │    │ Lock a scan  │
│ to the right │    │ condition    │    │ booking or   │
│ brief today  │    │ blocking     │    │ release slot │
│              │    │ their best   │    │              │
└──────┬───────┘    └──────┬───────┘    └──────┬───────┘
       │                   │                   │
       └───────────────────┼───────────────────┘
                           ▼
               ┌───────────────────────┐
               │   Content published   │
               └───────────┬───────────┘
                           │
              ┌────────────┴─────────────┐
              ▼                          ▼
      RAW REACH →                COMMUNITY SEED →
      CLOUT (volatile,           TRUST (slow-burn,
      spend on upgrades)         compounds over time)

Output today — or protect the conditions that make great output possible tomorrow. There is no always-right answer. That's the game.


🌟 The Hyperfocus Cascade

Line everything up — right person, right brief, right conditions — and something magic happens at session end. A Hyperfocus Cascade: output multiplied 3×, a week's work done in an afternoon, announced as a surprise because you can never force it. You can only build the conditions and hope.

Miss the setup? Kai loses the trend window by three weeks while your rival studio Loud & Clear floods it. Marcus Matte posts a video on the matte-black review scale and gives you a 5/10. Your community notices.


🏆 Build a Studio. Earn a Reputation.

The Studio Support Index leaderboard isn't just a score — it's a public badge of what kind of founder you are. It rises when your crew is thriving. It tanks when you ignore the signals. Other players can see it.

Hit milestone Trust thresholds and unlock wearable avatar items that travel with you across Horizon Worlds — Asha's cozy orange beanie, Kai's sound-dampening headphones, the Hyperfocus Sparkle emote that only unlocks when you've pulled off a Cascade. Your studio's identity becomes something you wear.


You don't level up your crew. You level up your understanding of them.

That's Feed the Feed.

Built With

  • claude
  • codex
  • cursor
  • gemini
  • horizon
  • worlds
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