There is always constant controversy with sports - from questionable calls to infuriating playcalling, almost everyone has an opinion on what a team, player, or organization does. These opinions, as a collective, have huge weight within the social space revolving sports media. Many companies, such as sports betting and trading markets, use this constant shift in the social media collective to determine a team's likelihood of success. Being able to forecast these changes would provide huge dividends for people who seek to take advantage of this treasure trove of data.

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