Factotum care

Making your home workstation a sustainable option

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Factotum Care

This is a collection of resources to help you tackle teleworking-related challenges.

In 2019, 5.3% of employed people in the EU usually worked from home and over 10% reported that sometimes did.

During the COVID19 pandemic and the lockdown policies adopted by many countries, those numbers have increased many fold. To stay safe we stay home, but that imposes many challenges. Factotum Care’s mission is to help employees work better from home.

The Problem

The vast majority of the workforce has not been prepared to work remotely and often neglects the risks it may harbor in regards to physical and mental health. Ill-advised impromptu workstations can cause back and neck pain to a worker, whereas confinement and minimal face-to-face interaction can deteriorate one's mental health.

Furthermore, during the COVID19 pandemic, working from home has an added layer of complexity in regards to logistics and stress. Employees who are parents and now have to care for their children throughout the day, struggle to work efficiently and often have to work through the night and weekend to manage the workload.

Take it from us, we’ve been there: Working from home always brings excitement at first but as the days pass, you will be going through scattered resources to tackle its challenges.

The Solution

Factotum Care is an online platform to provide everything that is needed for each remote worker during and after the COVID19, subscription free.

Factotum Care provides tips for employees who work part or full time remotely; for people who live alone or not; for people that work in tech or not.

Factotum Care provides personalized tools to help employees stay efficient and healthy. It reminds them to take a break to stretch and drink water. Factotum Care allows frolleagues and families to sync their breaks based on their scheduled meetings and pomodoro intervals.

Market Size

Available market today:

See available market figure on top.

Target market today:

  • 10% of european workforce working occasionally from home

The target market in 5 years is expected to increase.

BuisinessModel

See available business model figure on top.

Examples:

  • Advertisements for kid's learning
  • Advertisements for workspace retailers.

Competition

Factotum Care (us) Posture Group Rising Workplace
Online platform only yes yes Workstation assessment webinars only
Basic customized services soon yes yes
WSA assessment by a human no no yes
Productivity tips & rules yes no no
Subscription/Fee Free yes no no

Marketing Plan

Reach and engage target audience via:

  1. Social platforms
    • Making use of #COVID19 and #workingfromhome
    • Making use of the team’s personal connections to professionals in software development, bioinformatics and business industries.
  2. The alumni database of our current and past institutions.
  3. Advertising to companies.

Traction

Our unfair advantages:

  1. We are the target audience!
- Having worked remotely once a week in the past few years and being trained to be efficient by big companies, we have both walked in our users’ shoes and have tested the remedies we recommend **in the depth of time**.
- Our professional connections permit us to attract a large user base fast.
  1. We offer the service for FREE.

Team

We are the right team to execute this business plan because:

  1. We are highly goal oriented individuals who feel passionate about this project.
  2. We are part of the target audience.
  3. We bring a variety of skills to this project:
    • Information technology
    • Data analysis
    • Illustration
  4. We will offer the full functionality of FACTOTUM CARE subscription free forever.
  5. We understand our limitations and with the launch of the website we will be seeking/hiring help in managing the business.

Money

Before launch:

  • Seek for investors to help launch.
  • Fund the costs of hosting the website ourselves and put in the hours.

After launch:

  • Monetize via selected advertisement of:
    • Ergonomic furniture and PC equipment
    • Fitness related products
  • Ask our users for donations, only if advertisement does not cover website maintenance costs.

What have we done during the weekend

  • Created a front-end ReactJS application from scratch.
  • Created content (information, tips and illustrations) for all aspects of remote work we address in the website.
  • Deployed and published the website.
  • We created the video and the text pitch.
App: https://factotum-care.netlify.app/
Github: https://github.com/kioann04/factotum-care
Video: https://www.youtube.com/watch?v=RVOtvLNkXaw

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