Facial Recognition Advertising

Inspiration

• Digital marketing
• LED billboards
• Facebook Ads Platform

What it does

• Obtains user attributes via web cam and tailors ads to identified demographic

How we built it

• The OpenCV python library was used for facial detection
• Neural net models detect user attributes set by developer
• Advertisements were then shown based off of the user attributes detected

Challenges we ran into

• Integrating the facebook graph API
• Interfacing python with Node.js
• Parsing JSON data from python requests module
  

Accomplishments that we're proud of

• Displaying ads based on user profile/attributes

What we learned

• HTTP requests
• Complex API integrations
• Deploying a neural network

What's next for FacialRecognitionAdvertising

• Detecting more user attributes
• Increasing accuracy of attribute classification
• Integrating data with advertising API

Built With

• javascript
• node.js
• opencv
• python