Climate Challenge Hackathon – Raise awareness

#FaceResponsibility

 
Raising awareness for climate change ultimately aims at encouraging people to act against its adverse impacts. Responsibility is often directed towards all individuals equally, nudging them to act more sustainable in their everyday behaviour. Still, only a hundred international companies are responsible for 71% of global emissions. Even though individual actions are desirable, those with the greatest potential impact need to be addressed more effectively.

During this Climate Challenge hackathon, onedoesnotchangeclimatechange developed a methodology to verify whether specific persons in charge (PIC) can be held accountable for a misuse of their power. We put them on pedestal for their share of responsibility for the crisis we’re in and drive systemic change for a greener future. To screen suitable PICS, five selection criteria were identified:

Impact
Is the PIC in a position powerful enough to allow him/her to have a decisive impact on reaching or failing to reach sustainability goals?

Responsibility
Is the PIC undoubtedly the initiator of some questionable actions or has he/she at least significantly contributed to them? Or, has she/he been inactive, regardless of their impact?

Persistence
Has the PIC repeatedly acted in a way that exacerbates CC?

Deception
Has there been verifiable efforts by the PIC to deceive the public with respect to actions, or lack thereof,  that were in the scope of his/her responsibility? (green washing, contradictory
statements, ...).

Verifiability
Are there multiple independent sources that credibly record and verify the questionable actions or intentions of the PIC?    

The #FaceResponsibility candidates can be crowdsourced and research on whether they align with the criteria will be based on content from official websites, sustainability reports, reliable (online-)news formats, peer-reviewed research and reports on (Supra-)national agreements such as the Paris agreement.

We raise awareness via social media channels and highlight CEOs, policy makers, and lobbyists’ decisions which put our planet at crisis, and the realities we face as a result of their actions. We also provide educational and practical information accessible for our audience so that they directly demand changes and hold them accountable for making their profits on the expense of our future. 

 #FaceResponsibility keeps the conversations going on different social media channels – Instagram, Twitter and Facebook – to encourage the audience to exercise their power by submitting online petitions, and offer targeted decision-makers a chance to reflect on their actions and a room for improvement. Actions make movements.

Strategies for the different social media platforms have been outlined, drafting potential target groups and identifying which channels are best suited to spread awareness and drive audience engagement.  A social media editorial strategy has been developed to ensure growth and engagement with the community. 

In order to continue the #FaceResponsibility project, the research method and paid media strategy to reach more people have to be further established. Further implementations that could enhance the fact-based PIC screening and increase visibility have been outlined and need to be delineated in more details, such as machine learning-based text scraping for web research and add-busting.

 

 

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