In this task I learnt about the buzzword ''Extended Reality''.
XR is a superset which includes the entire spectrum from "the complete real" to "the complete virtual". It includes representative forms such as augmented reality (AR), mixed reality (MR) and virtual reality (VR).
Astronauts also use XR- Using a customized, 3D virtual reality (VR) simulation that animated the speed and direction of 4 million stars in the local Milky Way neighborhood, astronomer Marc Kuchner and researcher Susan Higashio obtained a new perspective on the stars’ motions, improving our understanding of star groupings.
Extended Reality Tech can help brands build a better B2B journey Whether through augmented or virtual reality, XR enables brands to offer virtual experiences that create real memories. XR’s ability to offer more memorable experiences makes it an important learning tool – perfect for representing complex information for audiences in a more accessible and engaging way. In another project with Olay, Media Monks built a VR experience in Shanghai that used immersive tech to transport users to the surface of the skin at a microscopic level. There, they could see first-hand the different causes of unhealthy skin – including UV rays, pollution, stress and more – and were given the opportunity to fight them by mixing Olay ingredients and tossing them at irritants.
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