The Problems that ExploreBalkans VR found:
The COVID-19 pandemic has caught us all off guard. No one was prepared for the impact of such a crisis, just as we are not yet prepared for the consequences.
In the Western Balkans, borders have been closed and international aviation is severely restricted. Moreover, hotels and restaurants are closed, touristic attractions are shut, yachts and cruise boats are prohibited from entering Adriatic ports and people returning from high and medium-risk countries are required to self-isolate for 14 days. All these containment measures to prevent the spread of the virus will have a significant impact on the industry in the Western Balkan especially in tourism which directly contributes 15% to overall GDP of the Western Balkans, and it supports a multitude of jobs and industries, accounting for around 550 000 jobs in 2019 (RCC Int., 2020). This economic shock will affect negatively jobs in the tourism industry and have knock-on effects for other downstream sectors.
A rapid return is essential not only for people of the Western Balkans to begin enjoying travel again but also for the businesses that have suffered a tremendous impact. However, as with other sectors, the tourism industry will take on a "new normal," where virtual reality will likely play two pivotal roles: a powerful destination marketing tool to entice people to travel again, and a temporary sampler of a destination for those who are not yet willing to travel.
As people begin to settle into this new way of life, virtual reality hangouts will likely increase, and what better way to travel to virtual destinations than in a completely immersive virtual world than with your friends and family?
How ExploreBalkans VR does solve the problem:
When it comes to our imagination, there is no boundary between ideas, time, and space. Each is ambiguous, influencing, and interacting with each other. Given the right visual and auditory clues with an engaging narrative, we have the ability to transport ourselves through time, space, and physical matter itself. Considering tourism, virtual reality is a medium that has the power to expand our understanding of the physical world and take us to places we never dreamed of. It’s the transformative power of VR, coupled with our imagination’s ability to take us beyond the limits of natural law, that can help the tourism industry during this difficult time—long after COVID-19 has come and gone. VR has two major uses for the travel industry: inspiration and demonstration; creating a perfect way to promote destinations in the Western Balkans and inspire people to travel more.
For Brands Virtual Reality provides authentic brand experiences that increase awareness, conversions, direct bookings, and physical visits. Users can now experience any destination with beautiful 360° video experiences and immersive audio.
IMMERSIVE Users wearing a headset are completely immersed in the content meaning fewer distractions and more attention on the message.
IMPACTFUL The intensity of a VR experience is greater than traditional media generating strong emotions in its users which are linked to real behavior change.
MEMORABLE Our brains are built to remember events linked to locations, this means that VR experiences have a longer trace in the audience’s memory.
NOVEL With high media and public interest in VR, early adopters can benefit from favorable media exposure.
B U S I N E S S M O D E L
ExploreBalkans VR provides authentic brand experiences that increase awareness, conversions, direct bookings, and physical visits. Users can now experience any destination with beautiful 360° video experiences and immersive audio.
WIN OFFLINE SALES Bring the WOW factor to trade shows and industry events
BOOST SALES & MARKETING Help event planners visualize all the amenities your property has to offer
SUPERCHARGE YOUR SOCIAL Share your virtual experience and drive bookings across social media
ANALYZE & CONVERT Optimize your experience with powerful analytics and innovative lead-gen tools
S E R V I C E S
360° VIDEO PRODUCTION We capture immersive high resolution 360° Video content with the viral potential for YouTube, Facebook, and other popular video platforms.
VIRTUAL REALITY PRODUCTION As specialists in cinematic VR production, we create stories with spherical videos and photos for users of Oculus, Samsung Gear VR, and other popular Virtual Reality headsets.
AUGMENTED REALITY We use image recognition technology to bring your product and brand to life. By overlaying information via smartphones onto a live picture of a physical environment, Explore Balkans VR enhances real-life environments to make them interactive and informative.
CUSTOM VIRTUAL TOURS We create mobile and VR ready custom virtual tours with high quality 360° panoramic photographs, integration with Google Street View, and design to suit your brand.
SPECIALIST POST-PRODUCTION Our visual artists are experts in the latest technologies to create gorgeous, immersive 360 videos and renderings. Explore Balkans VR deliverables work in VR, 360 video players, via smartphone, and the web.
CUSTOM APPS GearVR, Cardboard, Oculus Rift, Vive: whether you're looking to get up and running quickly with a pilot or want a fully bespoke experience, we build custom VR apps for every brief.
What's next for ExploreBalkans VR
We believe that when the Covid-19 pandemic eases and confidence in traveling resumes, ExploreBalkans VR will offer a powerful marketing tool to help the travel and tourism industry get back on its feet. With our digital solution, there is no better way to promote destinations than to take potential clients there virtually, which is what our platform achieves through VR, augmented reality (AR), and 360-degree video.