Inspiration
We built enumeral to solve a fundamental problem in B2B sales: getting in front of the right decision-makers efficiently. Too many companies struggle with cold outreach, wasting time on bad leads or ineffective messaging. I wanted to create a system that made outbound sales predictable, data-driven, and scalable.
What it does
enumeral helps businesses connect with high-value prospects, mostly startup founders. We handle everything from email infrastructure setup to lead sourcing and email sequencing, ensuring our clients get meetings with the right people. We also provide a subscription service for startups looking for fresh, high-quality leads every month.
How I built it
We built enumeral using React and Next.js for the front end. The platform pulls lead data from Airtable, which acts as a database for managing prospects. We use OpenAI GPT models to enrich lead data: extracting company insights, job titles, funding history, and contact details from multiple sources. A combination of APIs and web scraping feeds our system with data, while automation tools handle email sequences.
Challenges I ran into
Deliverability was a big challenge in the beginning. Ensuring emails landed in inboxes rather than spam required constant testing and fine-tuning.
Accomplishments that I'm proud of
We’ve helped multiple clients land high-value deals through cold outreach, proving that our system works. Signing clients who trust us to run their outbound sales has been a huge validation of our approach. Launching our startup lead subscription was another milestone as it gives businesses a steady stream of fresh prospects.
What I learned
The right data, messaging, and timing make all the difference.
What's next for enumeral
We’re doubling down on data. Expanding our startup lead subscription, refining our prospecting tech, and improving how we qualify leads.
Built With
- airtable
- amazon-web-services
- gpt
- next.js
- react
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