In the current situation, one group of society is limited to the chance to earn enough money for their fundamental needs. Another group of society due to panic spends more money on things they don't need. This irresponsible consumption leads to excessive waste and damage to our planet. It's important to balance the difference between social groups, reduce waste and care about the environment.
But not only in this specific time, in general, but our economic power also allows us all to buy and collect a lot of things.
Especially in this crisis, online stores are close to collapsing, just to satisfy the wants of our consumer society. Our consumption has a price, a high price, which is not only the one we pay at the cash register. A price for our planet above all: wasted precious raw materials, grey energy, pollution, and not forgetting the tons of waste that often end up in nature. And a price for our quality of life: we have to earn more and more money to be able to consume more and more.
What if we learn to define our real needs? What if we tried to determine what our real values are? What makes us really happy?
What it does
Supporting the ones that have more than they need, to share with the ones in need! Reducing potential waste and demand on unessential products. This is how we want to support people on how to identify their real needs.
A campaign to raise awareness
This acts as a Trigger for interest. This can be through visuals, videos and also catchy radio jingles. There also new media, such as social channels should be strongly used, to reach people through influencers.
A platform/channel about happiness, minimalism, sustainability
The goal of this channel is to educate the people about how consuming less can have a positive impact on their lives. This knowledge leads to a higher awareness of the individuals and the “why” we need to change is getting sharpened.
ACTION / CHALLENGE of decluttering and sharing with the ones that need it most.
Having the interest and then the knowledge is not enough since we now have to close the “knowing-doing” gap. It’s important to have a challenge that is doable since the best way to learn is to do something! We’d like to address this by creating specific challenges over our channels that can be solved individually or through a community of people.
How we built it
The first step was to create a website where we can share and write about the topics of minimalism and sustainability, so a central place for information.
As a next step to make it work, we want to launch a swiss wide social media campaign driven with communities and influencers. For the campaign, we will create and prepare content, that makes it easier to share with different communities. Further, we also want to onboard different NGOs and Cantonal Initiative that will support the challenge by supporting us to share the donations with the people in need.
Challenges we ran into
We’ve started in another team, but the team very fast lost interest in working on the challenge and pivoted too far from what we’ve wanted to contribute on. So we decided to look for others to join but had some technical issues to get this up and going. Nonetheless, we started to work together on ideating and creating a meaningful way to raise awareness, educate and then close with the challenge the knowing-doing gap.
Accomplishments that we’re proud of
Having not much time left and still giving our best in such a short time, I’m still very impressed on how we handled this, and how much “future” and “perspective” it gave us in this immediate crisis.
What we’ve learned
Working in bigger teams with new team members is not always easy, especially if you don’t share the same understanding of a challenge, and why something has to be done is seen very differently.
The good thing we’ve learned out of this challenge was to see how far we can push ourselves in a short time to create something with a very small 2 people team, which is actionable and can create a great impact!
What's next for Enough for everyone
Finish the content created by the end of the week
Find partners and additional team members for the initiative such as: Caritas and other institutions supporting people in need.
Reach out to influencers - onboarding
Start the challenge during the next week!
Create long term Value by keeping the challenge running every month
Capture the Process and Create a Feature Length Documentary