More and more students are unable to pay for higher education, and more and more newcomers are entering Canada. Newcomers have the option to use various grants within the RESP, but many of them are unaware or don't see the long term benefit. We built a chatbot on platforms like Whatsapp, FB Messenger and WeChat, which can answer questions personalized to the newcomer about RESPs. We plan to spread awareness through a testimonial video ad. This way, newcomers can gain trusted guidance and integrate RESP awareness into their daily lives. We’ll be able to increase the use of these grants and allow more families to send their kids to school.
Elevated State of Mind
Chatbot to raise awareness to newcomers for RESPs.
Updates
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