đź’ˇ Inspiration

We were inspired by the growing crisis of financial insecurity among older adults—especially those from middle- and low-income backgrounds—who are approaching retirement without enough savings or a clear plan. This financial uncertainty often leads to anxiety, depression, and reduced access to healthcare. We saw an opportunity to create a human-centered solution that makes retirement planning tangible, empowering users to visualize and influence their future.

Our team focused on families facing both immediate financial obligations and long-term planning needs. We aimed to build a tool that not only supports individuals emotionally and practically, but also offers data insights to inform systemic improvements in retirement policy.


đź§  What It Does

Our platform is an AI-powered scenario planner designed to support aging adults in navigating their financial futures.
It allows users to:

  • Input income, savings, goals, and lifestyle choices
  • Visualize different retirement scenarios (e.g., job changes, asset sales, caregiving needs, location shifts)
  • Receive behavioral nudges and recommendations to adjust their plans
  • Understand the emotional and mental health implications of financial choices
  • Explore how policy changes (e.g., Medicare, Social Security) could affect them
  • Optionally connect to real financial data (bank, benefits) for personalized planning

The experience can be offered as an interactive platform—and in the future, as a VR program that shows users what their retirement might look like in different cities, lifestyles, and economic realities.


🛠️ How We Built It

We developed a prototype that combines financial modeling with behavioral design.
Core components include:

  • A scenario planning engine built with simple input/output logic and adjustable variables
  • Modular prompts for emotional well-being and financial stress check-ins
  • Personas that guide experience design: Sandra (caregiver), Carlos & Ana (young planners), George (self-employed)
  • A future-ready architecture designed for integration with Medicaid/Medicare systems
  • Policy implications and expansion strategies mapped for scalability

đźš§ Challenges We Ran Into

  • Designing for users with limited digital literacy while maintaining rich, customizable features
  • Ensuring that the financial advice felt empowering—not overwhelming or fear-driven
  • Balancing policy-level ambition with product-level feasibility
  • Building a solution that is scalable but also deeply personal
  • Accounting for ethical concerns: data security, informed consent, equitable access

🏆 Accomplishments That We're Proud Of

  • Creating a realistic, inclusive financial planning tool for underserved older adults
  • Designing a solution that integrates financial, emotional, and systemic dimensions
  • Developing a clear path for Medicaid/Medicare integration and public access (e.g., libraries, grocery stores)
  • Highlighting a policy-technology connection: using user data to inform better retirement policy

📚 What We Learned

  • Financial planning is deeply emotional—especially for aging populations and caregivers
  • Equity, simplicity, and agency must be embedded from the first wireframe to final output
  • Many users need permission to hope—to believe their future can be better with the right tools
  • Policy-level innovation must be grounded in clear, tangible user needs and data

🚀 What's Next for Elder Care Financial Health

  • Build a VR module that lets users “step into” retirement scenarios based on their current trajectory
  • Pilot the platform in partnership with a Medicaid provider or a community senior center
  • Expand planning tools to include younger users (40+) and gig workers
  • Integrate personality-based AI recommendations to match financial strategies to user preferences
  • Explore partnerships with government and private insurers to incorporate this tool into benefits packages
  • Continue to center ethics: informed consent, fear-free design, and true access for all income levels
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