Inspiration
Recently I bought new headphones. Used AI to do research to compare the right features , research product reviews , compare usability and find the right prices. 3 days after purchase I find an additional 15% discount waiting in my inbox. That begs the question - as a consumer we get bombarded with email offers, get targetted ads and long video ads that we always skip. But where are the offers when you are actually buying something
What it does
A new marketing channel that allows ecommerce owners create personalized offers. Shoppers when researching with AI find the offer during the research stage. They get prompted to sign in to receive the offer
How we built it
TypeScript JS as a demo ecommerce website with MCP tools integrated
Challenges we ran into
How to establish trust with the AI so that it reliably prompts the user to login without appearing as harmful
Accomplishments that we're proud of
Established trust and ability to deliver personalized offers during research
What we learned
An WebMCP framework that can be enabled for any eCommerce Platform
What's next for El Em Key
To be able to integrate with market leading ecommerce platforms such as Shopify
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