Eitan's Kitchen

Inspiration

We're both foodies. Cooking at home is a big part of our lives, so we felt this problem personally.

How many times has my girlfriend sent me a recipe from TikTok, or I sent her one, and it just gets lost in the messages? We save it with good intentions but never actually make it. Because then you need to go back, find the ingredients, find the steps. It's too much friction.

We also know the research: cooking at home helps with weight, mental health, and even relationships. So we saw something that hits multiple wins. Eat better, eat tastier, feel better.

Before building, we studied multiple apps to see how they do onboarding and retention. We looked at what makes people come back, what creates habits, what feels frictionless. That research shaped everything we built.

What it does

You share a recipe to the app and it automatically extracts and saves the list of ingredients. You can add them to your grocery list with one tap. It also saves the steps of the recipe so you can actually cook from it.

We are planning to add (and already tested) calorie counts and macro nutrition, so you know what you're eating before you cook it.

How we built it

We divided the tasks between us. One person focused on the development, the other on the ideation and design of the app. This way we could complement each other and move fast.

Challenges we ran into

Main challenge: how do we extract data from TikTok videos without requiring manual input? We didn't want people typing ingredients. The whole point is removing friction.

We solved this through iteration. We spent more time going deep on that core experience rather than building a full app with decorations. A tool that helps people actually cook is more valuable than a feature-complete app they never use.

Accomplishments that we're proud of

This is the first app we actually launched. We've built SaaS products before, but this was our first time shipping a mobile app. It was a very different and interesting experience.

What we learned

Building mobile apps is easier than we thought. With today's tools, particularly RevenueCat for monetization, the barrier to shipping is surprisingly low. The hard part is not the code, it's figuring out what to build.

What's next for Eitan's Kitchen

Finding people to help us distribute the app and starting to record videos about it. We want to show people how easy it is to actually cook the recipes they save.

Built With

• expo.io
• react
• react-native
• revenuecat
• supabase
• typescript