Social need during Covid is outpacing the collective need in commerce. As they dare to merge in purpose, benefits can be collectively enjoyed; enduringly.
We learn from Covid that critical human needs are centered to health, home, communication, and education. As threatened, they can consume incredible resources.
To protect our collective future, commerce must begin a realignment toward sharing constructs. Financial & Operational partnerships between social charities and business. An egalitarian sharing of responsibility and benefits. A merging of purpose with the promise to provide short to long-term solution for broadly at-risk populations.
The construct is basic. The model is 50% profit-based and 50% charity-based. Each performs business obligation. The charity-based portion of profits are directed to:
- Access Health
- Everyone in a home,
- Education for all, and
- Humanity in touch.
On predictive analysis, the model can demonstrate incredible resilience to the impacts of Covid and other socio-economic disturbances on at-risk populations. Building toward a new floor of social sustainability, supported in partnership, with commerce.
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