Inspiration
We saw businesses spending too much time and money on manual outreach, lead follow-up, and inconsistent marketing. Edge Conversion was born out of a need to automate and scale this process using AI.
What it does
Edge Conversion builds AI-powered outbound marketing systems that automate lead sourcing, email outreach, follow-ups, and booking meetings. We help businesses grow without hiring additional sales reps.
How I built it
We combined tools like GPT-4, Make.com, Instantly.ai, Apollo.io, and Zapier to create automated workflows. These workflows personalize outreach, verify emails, schedule sequences, and manage responses at scale.
Challenges I ran into
Email deliverability and personalization at scale were tough. We solved this by triple-verifying leads, warming up domains, and refining prompt structures to sound human and avoid spam triggers.
Accomplishments that I'm proud of
We launched campaigns that generated qualified leads within days. We’ve helped clients go from zero appointments to booked calendars using fully automated AI workflows — without hiring SDRs.
What I learned
AI and automation work best when paired with a clear strategy and strong prompt engineering. Simplicity, compliance, and thoughtful personalization outperform complexity.
What’s next for Edge Conversion
We’re focused on scaling our client base and refining our automation systems with multi-channel outreach (email, LinkedIn, SMS). Our goal is to offer plug-and-play AI systems that generate pipeline for any B2B business, with minimal input required.
Log in or sign up for Devpost to join the conversation.