The other day I was browsing on Amazon for all sorts of things, because almost all the products I buy are sold by Amazon. And, I was really struggling, because I was trying to select a product that was eco friendly, had a low carbon footprint, utilized less water in its production, and was sourced from some really great raw materials. One product was made from organic cotton from smallholders in Japan. And I thought that was great. But, it took me more than an hour and scanning through what must have been like 50 diffeent products to find the product that matched my criteria for what I tought it meant to be eco-friendly and that's even if it had the information I was looking for. Wouldn't it be great if all the products' carbon footprints, water footprints and biodiversity impacts were catalogued and seamlessly integrated into my product search experience, whether that be me searching on a marketplace like Amazon or in the grocery store walking down the isle looking for pasta sauce. At EcoScan, we are building a suite of ecoscan tools that will do just that, from a Chrome Extension that will embed into my web broswer and a search tool and barcode scanner that I can call upon through an app. Because, by knowing how my laptop's carbon and water footrpints compare to the best and worst case other laptops I might want to buy, or, by knowing how many CO2-equivalents my pasta sauce emitted on farm, in processing, or in transport, I can make more informed decisions and help as much as I can as an individual as the globe comes online in its zero carbon and carbon neutral pledges and broader sustainabilit goals. Let's take a look at the UI.

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