This product is the result of a few years of UX studies in the nutrition field. I was the designer at iChange.com (a nutrition-based website) which got acquired by Herbalife and we found that while logging the food you ate was important, people did not like entering in their food items, calorie counts, etc. After iterations of improvements to our food database, making search far easier, and even offering a 'favorite' food list, people were still not logging their food. So I set out to make it easier. Research shows that different colored foods contain different nutrients and vitamins which is proving to be very beneficial to health. This was our goal - to make nutrition logging simple and relevant, providing feedback and education to one's diet.
The Problem - The average American's diet is predominantly beige due to poor food choices. When the health conscious individual wants to track their food intake, they are pushed toward tedious tasks of calorie counting and cumbersome data logging which becomes too burdensome to maintain.
The Solution - Eating a variety of colors is proving to be a healthy alternative to counting calories, or logging food items in a nutrition journal. Research has shown that eating a variety of colors ensures a variety of nutrients and vitamins ultimately leading toward better health.
Eat Your Greens solves this by taking a photo of the user's meal, and prompting the user to target the different colors, then displaying it on a pie chart and storing a historic record for the user's review. When the user doesn't eat a certain color, the app will push a message promoting a specific food item that matches the color they're lacking.
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