Easy Care: Create memberships platform using CMS HUB & CRM.

Inspiration

Membership-based businesses are not new. Cable TV, newspapers, and print magazines are some of the most common examples of businesses that have been selling goods and services on membership.

It also makes business sense for companies also, subscription model gives predictable revenue, because of the subscription, companies exactly know how much revenue they are going to generate at the beginning of every month and can align operations efficiently. It provides longer-term financial sustainability and draws investor interest.

In the subscription economy era, companies are urged to make agile decisions to be more competitive than anyone else. It is essential for companies to better understand the rapidly-changing consumer needs, make agile decisions to offer well-curated and more personalized services, and effectively manage their product supply chain to satisfy the needs. Also, improving the efficiency of after-sales service operation will be very important.

Data showed that the subscription economy will quickly become a major trend. According to industry researcher Gartner, 75 percent of companies selling direct to consumers will offer subscription services in 2023. Financial institution Credit Suisse presumed the market size of the subscription economy in 2020 at $530 billion, more than double compared to 2000 when it was $215 billion.

What it does

Our website is a solution that essentially helps businesses set up their own membership platform and help them generate leads, we have used different CRM integrations as well like the chat flow, calendar, and newsletter to effectively generate and track leads.

The company was not able to easily create a membership platform as memberships have become an important business model they wanted to create an easy easy solution to track and manage memberships

We made a website using CMS HUB, this website also integrates different CRM tools like chat flow, calendar, newsletter, etc. Using the CMS HUB we have created the membership option where a user can become a premium member of the company. First, they will be brought to the landing page where they can check our products and services we offer after which they can see about our company, and by clicking on the register can become a member