15% of US emissions come from heating and cooling buildings, and to achieve net zero, we must electrify 100 million homes. While solar and EV adoption are rising, home electrification lags due to low customer demand and high project acquisition costs. We aim to be the customer acquisition engine for retrofit contractors, targeting underserved segments like medium-income households, Indigenous and rural communities, and non-English speakers with personalized messages. By lowering acquisition costs, we can drive demand and make home electrification accessible to all.
15% of US emissions come from heating and cooling buildings. To achieve net zero, we must electrify 100M homes. We are building the customer acquisition engine for retrofit contractors, targeting underserved segments with personalized messages to drive demand and lower costs.
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