The DRIVE™ System is a patent-pending solution that provides incentives to residential customers to reduce power consumption during peak and critical peak times. It rewards desired consumer behavior with points or airline miles. The system includes a management console that provides electric utilities with access to a cloud based service. This service will handle all of the details related to sending incentives, provide real time status of offer accepts, and validate points earned. The DRIVE™ System includes the DRIVE™ App as a fun and creative way to reward consumers for responsibly using energy.