Smart Visibility by connecting companies to an ecosystem of partners, platforms, and the drighv location based product. The use case was a challenge that LA Time presented to our university to repurpose their New Stands. The result was using a social and mobile friendly website that will be able to allow users to join local groups and "adopt-a-news stand". Future interactions would use the ibeacon proximity technology to gather more information physically around the news stand and interact more "thoughtful" with campaigns from ExactTarget. ExactTarget Data Extensions were set up to hold data from users of the site and future news stand interactions.