Dovana is a social web app, which helps Facebook users to decide what to buy for their friends and families' birthdays or anniversaries. Dovana suggests what the birthday person is interested in receiving as his/her birthday gift based on their likes and preferences on Facebook, as well as the "wishlist" that each person can build over time. Dovana also allows multiple friends to pitch in and contribute to get the person a gift that he/she "wished" to receive but none of his/her friends were able to afford on their own.

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