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The problem

Non-profit charity organizations are very important in today's society. They fulfill many needs that otherwise would be left unattended. They fight for people's rights, help the environment and provide for people in need.

However, due to the COVID-19, a new economic recession is coming. This will in all probability reduce the donations to these necessary organizations in a moment when they are more needed for funds than ever.

We are developing a project that will help non-profit charity organizations to maintain their income stream in this emergency situation, and that will be useful for organizations of all sizes in the future.

To this day it surprises us that there is not yet an existing charity gift card. Additionally, there is a lack for a good internet platform that provides useful information for regional and international non-profit charity organizations, aside from regular directories or newspaper articles.

Dono wants to make donations a regular and shareable activity. You can find our website here:

Our solution

We are developing two products that are necessary to each other:

  • Dono's charity gift card. we intend to produce gift cards that will be obtainable in retail stores, next to the existing gift cards from lots of other companies. Also, we understand the current need of staying at home in this period, so we will offer gift card online as well.

  • Our website platform. This is the place where the user will be able to redeem and use the card in the organizations of their choice. Here all non-profit charity organizations will have access to a dedicated page they can fill with useful information, and will have access to the visibility the website will offer.

We believe that sharing is important. When sales of the gift card increase, more people will find it a meaningful present to make to your loved ones, proving the gift card to be a great alternative to regular presents.

We would like to let people know that there is a way in which you can show your support to someone you care, by allowing them to help the non-profit charity organizations of their choice and leaving a positive footprint on society.

What have we done?

Although this project has been under development for several months, This weekend has been a great opportunity to exchange knowledge and opinions with many experts in various fields that have helped us reinforce our trust in the project and to find some improvements we will implement.

The first step was the idea development. In order to do so, we spent several months building different business plans that ensure the feasibility of the project. We found several ways for the company to function, including some options that would allow the gift card to be used with a 0 % commission fee by contracts and sponsorship.

We also built a website thinking ahead, making all the necessary structure for a highly scalable project for user and non-profit charity organizations management and a system to organize all data.

The website is developed using VUEJS, Laravel and MySQL.

Challenges we ran into

There are three main issues we had to face during the development of the project:

  • The first challenge we faced is the development of a solid business plan. Having studied chemical engineering, we had to learn this part of business development mainly on our own, by the development of other projects. Despite that fact, we have managed to build a business plan that holds several feasible ways to develop the project.

  • There is a lot of content to manage, a lot of data analysis to do and a tag system optimized to show non-profit charity organizations the best possible way. We intend to make the information clear to the donors to make the donation user-friendly, and provide a way to easily learn what these organizations do in an easy but complete way. The structure of the website needed to fulfill all mentioned requirements.

  • We intend to offer these services free of commission for donations, as we wouldn't find ethic to profit from non-profit organizations. The second challenge we need to face is make third parties understand that this project is not only commercially viable, but a necessity for society, thus reducing commission costs and fees for retail stores

We have been able to build a website structure with almost all the functionalities we need to provide in the finished product.

We have developed a business plan that will ensure feasibility of the project with different functioning options. We are working closely with a graphic designer (portfolio) that is helping us along the way to create a great image for the project.

Impact to the crisis

Here we list the added values to our project regarding the COVID-19 crisis. However, most of these values will always be present in our project.

  • The user can help fund non-profit organizations affected by the COVID-19 emergency while maintaining social distancing
  • The good structure of the website will make users more eager an motivated to donate
  • Increase on donation amounts while reducing fundraising cost.
  • The product offers the possibility to split the amount the user will donate among several organizations
  • Dono will offer the only way to donate in cash thanks to the physical gift card in a lot of European countries.
  • Dono will make sure that all transactions and donation logs will be accessible to the customer thanks to a fully transparent and traceable system.
  • The website will gather key information of hundreds of organizations, raising awareness among society
  • Availability of the product among all Europe.
  • Low cost and low maintenance product
  • Great product to give as a present.
  • All products will take environmental issues into account.

Necessities in order to continue the project

  • Negotiations with retailers and supply chain companies have been hard, as we are a very small company. We believe that with external support from an organization as the European Innovation Council would give us the strength we need to achieve our objectives.
  • We will continue working on the website and design, to finish all the mentioned functionalities. In order to accelerate the start of our activity, we would need support from other tech experts
  • We are in need of funding to start the manufacturing and distribution of the physical gift card

Social impact after the crisis

There are also some other problems that non-profit charity organizations face even with no epidemic:

  • Overall, these organizations spend 10 % of their budget in fundraising.
  • One of the main reasons people don’t donate is the mistrust in traditional donation methods, for example face to face fundraising.
  • Many small organizations don't have the resources to spend thousands of euros in marketing campaigns to gain visibility.
  • Information from non-profit charity organizations is scattered all around the internet. There is not an European platform that unites all organizations in a structured way.

The social impact generated by Dono after the COVID-19 crisis will remain or even grow, as we intend to make Dono one of the main fundraising options to donate to non-profit charity organizations, regardless of the current crisis or events.

We have created a great platform that has the potential to become a very big helper in society in the future, by popularizing and making the act of donation a common and more shareable activity.

Thank you very much for reading. If you would like to get in touch with us, you can do so through our website.

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