Inspiration
Everyone wants to contribute to the environment, but it is hard to think of a way where we can actually make a difference. Furthermore, it is seemingly harder for bigger companies to contribute to forest reservatory projects as a part of their corporate social responsibility. What if there was a way for individuals to bridge that gap, that is carrying out the work that huge businesses want by planting trees and getting subsidized products in return.
How it works
You can sign up as an individual or an organization. The intuitive UI makes it really easy to start making contributions. Once plant some trees, your efforts show up on the interactive maps which is shared with all your facebook friends. Moreover, you earn points for every tree planted which can be redeemed by buying products for companies that are promoting a cleaner and greener environment.
Challenges I ran into
There were quite a few. Displaying the correct data on the map as soon as people make contributions. Also settings up the reward system took a bit of thinking to layout an effective and engaging method that lures the users to come back and use the app.
Accomplishments that I'm proud of
I was proud to combine the satisfaction of social media promotion with e-commerce which users will look to as a win-win situation while also doing something good for the environment.
What I learned
Keep the things that are harder to implement at the start. Everything else comes in a flow.
What's next for dollarTree
The callouts on the map will lead to a detailed view controller revealing the information about that pinned post. This can be used to generate valuable user data to track down users that are most committed in contributing to the environment. Also, another feature would be to show contributions by people all over the world along with your friends to get a more community like feeling.
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