divadends

Inspiration

Women, and especially first-time investors—are consistently underserved by the financial system. Research from the Financial Alliance for Women shows that women feel:

intimidated when entering financial spaces

talked over by advisors or experts

afraid of asking what they think are “basic” questions

overwhelmed by jargon-heavy content

This creates a structural problem:

The people who need investment tools the most are the least supported at the starting line.

We wanted to build a product that doesn’t just teach women how to invest, but actually removes the barriers that keep them from engaging in the first place.

What it does

Our app is a full learning ecosystem designed to build financial confidence for women through clarity, context, and intuitive UX.

🟣 1. TikTok-Style Feed

A swipeable feed of short videos + text designed to:

teach bite-sized concepts

feel familiar to users who already consume TikTok/Reels

make finance fun and non-intimidating

allow inline explanations on any confusing term

🟣 2. Learn Tab (Courses + Quizzes + AI Clarifier)

A structured curriculum for beginners with:

video lessons

quizzes

beginner modules

AI Financial Mentor (Gemini) for real-time clarification

contextual understanding (Gemini gets the whole lesson + highlighted term)

🟣 3. Discover Tab (Beginner-Friendly Stock Exploration)

A low-pressure, approachable discovery space that includes:

simple stock summaries

plain-language explanations

curated categories for new investors

confidence-building visuals instead of intimidating charts

🟣 4. Profile Tab

Tracks:

completed lessons

quizzes

saved explanations

progress streaks

bookmarked stocks

This creates a sense of ownership and personal growth.

🟣 The Core Feature: 1-Click Inline Jargon Clarifier

Anytime a user highlights a confusing word or concept, our system:

Detects the exact highlighted term

Sends the entire surrounding text + the term to Gemini

Returns a context-aware, jargon-free explanation

Displays it inline without navigating away

This reduces embarrassment, supports autonomy, and builds financial confidence moment-by-moment.

How we built it

Frontend: Next.js, React, TypeScript

Styling: Tailwind CSS + shadcn/ui

AI Layer: Gemini API with full-text context passing

Challenges we ran into

Making highlighting work without clicking underlying buttons

Contextualizing AI prompts so the explanation isn’t generic

Getting the “AI Insight” bubble to anchor exactly where the user highlighted

Ensuring the UI felt playful and non-intimidating

Deploy issues with pnpm lockfiles + Vercel pipeline

Condensing complex financial concepts into accessible language

We also had to iterate on how much context to send Gemini — too little felt vague; too much slowed down response times.

Accomplishments that we're proud of

Built a tool that makes women feel safe, supported, and empowered

Created TikTok-style financial education that users actually want to consume

Designed contextual AI explanations that feel human, not robotic

Built an entire 4-tab app from scratch in <48 hours

Received strong feedback from mentors who said this feels like a real product, not a hackathon demo

What we learned

Jargon is one of the biggest structural barriers to financial literacy

Context-aware AI is significantly more effective than generic prompts

Women don’t lack interest in investing—they lack judgment-free spaces

Good UX = confidence

Small interactions (like a highlight → explanation) can reshape entire learning pathways

What's next for divadends

Build community features like group challenges or “Learn With Me”

Translate content for non-English users

Integrate real financial APIs for live stock data

Our long-term vision is to make Clarity the most welcoming, intuitive, and empowering financial learning platform for women globally.

Built With

• gemini
• next.js
• react
• tailwind-css
• typescript