Inspiration

Discover Sénégal was born from the desire to promote Senegalese tourism using digital solutions. We wanted to connect travelers with authentic local experiences while giving local tourism businesses visibility and growth opportunities. The project was inspired by Senegal’s rich cultural and natural heritage, the challenges faced by local actors, and the potential of technology to innovate African tourism.

What it does

Discover Sénégal is a digital platform (web, mobile, AI) that: Provides travelers with curated, personalized experiences across Senegal Helps local tourism businesses gain visibility and attract customers Offers recommendations and guides powered by AI to enhance travel planning

How we built it

The project is currently in development. Our work so far includes: UX/UI design and mobile/web mockups using Figma Defining AI modules for personalized travel recommendations Technical architecture planning for a future MVP We manage the project with Notion and Slack for coordination and collaboration.

Challenges we ran into

Limited product maturity, making it hard to engage strategic partners Absence of official legal status, blocking certain labelling and funding opportunities Coordinating tasks and priorities with a small founding team

Accomplishments that we're proud of

Successfully built initial mockups and UX designs Developed a clear vision and roadmap for the platform Started building a network of professional contacts in the tech and tourism ecosystem

What we learned

How to structure a startup project and coordinate an early-stage team The importance of product readiness before pitching to partners How to gather professional feedback to refine the platform’s value proposition

What's next for Discover Sénégal

Finalize legal and administrative formalities (statut juridique, NINEA, bank account) Develop a functional MVP for testing and onboarding early partners Apply for hackathons, incubators, and funding opportunities to accelerate growth Expand team and integrate new talent (e.g., Mor Kebe) to strengthen technical and operational capacity

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