Digital Brand Identity Hack

GIF
Our memo and writeup organizing our research and outcomes
Comparative social media analytics on Haven and similar organizations (Fanpage Karma)
Monthly digital media plan inspired by research of successful content in various social media platforms and by top performers in the space
A view of overall interactions tracked on Saturday (Google Analytics: havenproject.net)
A view of user interactions on Saturday (Google Analytics: havenproject.net)
A view of user interactions on Saturday, continued (Google Analytics: havenproject.net)
A view of demographics on Saturday (Google Analytics: havenproject.net)

In evaluating The Haven Project’s strategic plan, we found an opportunity in improving their brand promotion and the analytics informing those decisions, inspiring our digital brand identity hack.

Components

Brand & Promotional Language Analysis and Recommendations
Implementation of Website Analytics, and Content Revision Recommendations
Implementation of Social Media Analytics, and Campaign and Strategy Recommendations