The present billboards are passive in nature, the display of advertisements on such billboards leads to unstable profit generation and moreover, advertisers don't get the relevant audience for promotions.
What it does
Our Digiboard is a B2B solution involving the promotion space provider and the advertisers. It uses a camera on the billboards that makes use of Azure Cognitive Services VISION API to generate demographics of viewing audience that can be used to predict demographic trends every fifteen minutes. Advertisements are then matched to the billboards depending upon billboard with the highest relevant audience based on queueing based matching algorithm.
How we built it
Challenges we ran into
We found it difficult to achieve good accuracy while detecting faces in front of our billboard using haar cascades in python. Then we decided to use Azure Cognitive Services Vision API to do the same process which has a higher accuracy and we were able to achieve good outputs.
Accomplishments that we're proud of
The benefit of Digiboard is that the pricing is based on relevant viewership thus acting as a boon for both advertisers and the promoting space providers. It can be scaled up for usage in malls, restaurants and airports.