Tokertize

Inspiration

The inspiration for this projects roots in the passion for blockchain technology and its potential. Hence, we would like to create real value for ordinary people, cutting out unnecessary middlemen in an highly lucrative industry and permanently change the perception of ICOs & cryptocurrencies being real digital assets.

What it does

Tokertize is a decentralized advertising platform that allows advertisers to publish their advertisements directly on private social media accounts without any middlemen. Hence, anyone could potentially earn a passive income as well as receive direct funding through the launch of an ICO which represents the sale of a share of future advertising revenue to investors. This ultimately creates a new digital asset class, one that has a monetary underlying.

How we built it

Solidity smart contracts to create ad campaign tokens & influencer tokens, including Chainlink oracles to communicate with social media platforms and retrieve stats. Nuxt frontend with node.js api for the website.

Challenges we ran into

Working on this MVP revealed to us how much further this use case could be expanded in regards to the integration of additional digital products next to social media accounts. Hence, the first challenge was to identify the digital product to start with which would serve as a base for finding a unified approach to cover all of them.

Another challenge lied within the limited amount of time we had to implement all of our thoughts and ideas into the presentation, even those that were were coded out.

A big challenge is presented by the exchange and the AMM functionality which serve the purpose to ensure fair and orderly trading and the efficient dissemination of price information for our assets. We have begun to analyze the weaknesses of existing AMMs and to address them by developing a unique trading & pricing mechanism that is based on the concept of burning and minting tokens. This however will require more time for testing.

A second challenge linked to the exchange lies within the integration of already existing dapps. We are primarily considering two options - following a plug and play approach which will require tailored onboarding process for the various dapps into our exchange or following the classical securitization approach.

Accomplishments that we're proud of

We have managed to successfully collaborate throughout different time zones.
We have managed to build great relationships and even meet in real life.
We could achieve our ambitious MVP goals under a tight schedule.
We could successfully broaden our skillset.

What we learned

We have learned how to be an efficient team that is spread all over the world. We have learned a ton about smart contracts and the possibilities of web3.