Desired option

Desired option

Inspiration

What it does1.1 Objectives

The company's goal in the next year is to pursue an aggressive marketing campaign and from that, penetrate at least 65% of the market share. The company's goal in the next two to five years is be the top rated ground transportation company in the San Francisco Metro Area by continuously monitoring, evaluating, and following up on customer call-ins.

Key components of City Taxi's initial strategy can be summarized as follows.

Establish Relationship with Rockwell International. The company is currently working to establish and develop a working relationship with Rockwell International. This will enable City Taxi to lock into the many services that they offer including, but not limited to:

Managerial Call center and customer service efficiency Management consulting Technology consulting Product management Continuous improvement 1.2 Mission

The mission of City Taxi is to provide reliable, timely, and safe cab services by using complete in-car credit/debit card access, along with computer aided dispatch.

1.3 Highlights

Highlights of City Taxi

Technology. City Taxi has a unique Global Positioning System (GPS) that pinpoints the nearest driver, thus allowing the driver to give an accurate ETA. Credit/debit card system. This system is the first of its kind in San Francisco and is convenient for both the passenger and driver because approval is given instantly. The swipe machine is located in the back seat, giving the passenger privacy. Trademarks. The company is in the process of registering the name Patriot as a trademark. Advertising. City Taxi is already in advanced discussions with TCI Media Services to provide advertising services and market research. Seasoned management. The company's management is highly experienced and qualified and has extensive experience in the industry. Strategic relationships. The company has, and will continue to establish, relationships with organizations that will enhance professional growth. These alliances are valuable to City Taxi because they allow us to get updates on technology, added tech support, and a strong presence in the market. Exclusive rights to software. City Taxi has the exclusive rights to the latest taxi cab software in San Francisco