The vision board is the key feature of Delulu.
The vision board can be personalized with goals, photos, and stickers.
Goals can be added to the vision board by the user.
Our AI turns big goals into actionable, daily micro-quests called rituals.
Users are given words of encouragement before they start a ritual!
A timer starts when a user begins a ritual, encouraging accountability.
When a ritual is completed, there is a blast of confetti and words of encouragement!
Completing a goal yields a much more grand congratulations.
Completed goals can be shared to IG/TikTok as receipts; this is an organic marketing feature built into the app.
The paywall is designed for optimal conversion and strong monetization potential.

✨ Delulu — Manifest Your Dream Life

"They called it delusional. We call it a plan."

Delulu is the first AI-powered vision board app that doesn't just help you dream — it helps you do. Users build beautiful vision boards, define their goals, and GPT-4o generates personalized daily micro-actions called Rituals — turning "someday" into "today."

💡 Inspiration

Vision boards work. Neuroscience confirms it — visualization primes the Reticular Activating System, reinforces identity-based habits, and keeps goals top of mind. Gabby Beckford has been preaching this for years: get specific about what you actually want, then build accountability around it.

But the tools are broken:

Current Tool	The Problem
📌 Physical vision boards	Get shoved in a closet after January
📱 Pinterest boards	Infinite-scroll dopamine traps with zero accountability
🖼️ Existing vision board apps	Glorified mood boards — pretty pictures, no action
📊 Goal-tracking apps	Soulless spreadsheets that kill the dream energy

There's a massive gap: no app connects the emotional power of visualization with an intelligent action system that actually moves you toward your goals. Millions of women create vision boards every year and never take a single step toward what's on them — not because they lack ambition, but because they lack a bridge between dreaming and doing.

That's the bridge we built.

🚀 What It Does

Delulu follows a core loop we call Dream → Act → Prove → Share → Repeat.

The Flow

🎨 Dream It — Users build their vision board with images representing their goals (photo, gallery, or search).
📝 Define It — For each goal, they provide a name, description, deadline, and their main constraining factor (budget, time, or knowledge).
🤖 Break It Down — GPT-4o takes those four inputs and generates a personalized sequence of daily micro-actions called Rituals, tailored to what's actually standing in her way.
⏱️ Act On It — When she starts a Ritual, a timer locks in — no half-commitments. When she finishes: confetti, warm encouragement, a hit of dopamine.
📸 Prove It — She collects Receipts — photo-based proof of progress — sharable to Instagram Stories and TikTok in one tap with branded overlays.
🔥 Level Up — Her MCE Meter (Main Character Energy) grows as she makes progress. Minimum score is 20 ("NPC Energy") because you opened the app — that alone means you showed up.

Key Features

Feature	Description
🧠 AI Rituals	GPT-4o generates personalized micro-actions based on goal name, description, deadline, and constraining factor
🔥 MCE Meter	Gamified confidence score from 20 ("NPC Energy") to 100 ("Delulu is the Solulu")
📸 Receipts	Photo-based proof of progress — shareable social cards with branded overlays
🎯 Opportunity Radar	Surfaces free/low-cost resources for your goals (inspired by Gabby's SeekPTO model)
🎉 Celebrations	Full-screen celebration moments when goals are completed — designed to be shared
📊 Analytics	Track streaks, completion rates, and progress over time

🛠️ How We Built It

Tech Stack

Layer	Technology	Why
Frontend	SwiftUI (iOS 17+)	Native performance, modern declarative UI, @Observable for state management
Architecture	MVVM	Clean separation of concerns, testable ViewModels
Backend	Supabase	Auth, PostgreSQL database, Storage (image uploads), Edge Functions
AI	GPT-4o via Supabase Edge Functions	Text-only — we send goal name, description, deadline, and constraint. No images are sent to AI.
Monetization	RevenueCat	Manages freemium tiers, subscription lifecycle, paywall presentation
Image Loading	Nuke	High-performance async image loading and caching
Animations	Lottie	Smooth, lightweight animations for celebrations and onboarding
Celebrations	SwiftUI-Confetti	Confetti bursts for quest completions and goal celebrations

AI Architecture — The Delulu Engine

The AI is deliberately text-only — no images are sent to GPT-4o. The user provides four structured inputs:

Goal Name → "Travel to Japan"
Description → "Solo backpacking trip across Japan for 2 weeks"
Deadline → "December 2026"
Constraining Factor → "Budget"

GPT-4o returns a structured sequence of Rituals — daily micro-actions that respect the constraint:

Day 1: "Research budget airlines to Tokyo — compare 3 options and screenshot the best fare" (10 min)
Day 2: "Open a dedicated travel savings account and set up a $25/week auto-transfer" (15 min)
Day 3: "Find 3 budget hostels in Tokyo on HostelWorld and save them to a list" (10 min)

Each Ritual is small, specific, and designed to create momentum — not overwhelm.

Monetization Model

Tier	Price	What You Get
Delulu Pro	7-day free trial, then $9.99/mo	Unlimited boards & items, 10 AI Rituals/day, unlimited receipts, Opportunity Radar, detailed analytics, premium share overlays

The paywall is presented after the user has built their first vision board during onboarding — by that point, they've invested emotionally. RevenueCat's data shows hard paywalls at this stage drive significantly higher conversion.

😤 Challenges We Faced

1. Designing the Emotional Onboarding Flow

The biggest drop-off risk is when a user is asked to add their first dream to the board. We had to make this moment feel exciting, not overwhelming — offering three paths (camera, gallery, search) and keeping AI follow-up questions to a max of 3, always encouraging, never interrogating.

2. AI Prompt Engineering for Actionable Micro-Actions

Getting GPT-4o to generate Rituals that are specific enough to be actionable but flexible enough to feel personal took dozens of iterations. Early prompts returned generic advice ("research your goal"). We had to teach the model to think like "a supportive life coach who also happens to be a project manager."

3. The MCE Meter Minimum

Should the minimum confidence score be 0? We debated this extensively. The answer is no — the minimum is 20 ("NPC Energy"). The whole philosophy is delusional confidence. You opened the app. You showed up. That's worth 20. This became a core brand decision that shaped the entire gamification system.

4. Keeping AI Costs Sustainable

GPT-4o calls aren't free. By making the AI text-only (no image analysis) and limiting free-tier users to 2 Rituals/day, we keep per-user AI costs predictable while still delivering the core value proposition.

📚 What We Learned

Paywall Psychology is Real

RevenueCat's data — and our own testing — confirmed that emotional investment before the paywall is everything. Letting users build their vision board first, then showing the upgrade screen, dramatically changes the conversion calculus. People don't pay for features; they pay to protect something they already feel ownership over.

Building for a Specific Creator's Community Changes Everything

Designing for Gabby Beckford's audience wasn't just a competition strategy — it forced us to make sharper product decisions. The Receipts system mirrors her "proof over promises" content style. The Opportunity Radar mirrors her SeekPTO philosophy. The tone is encouraging but real — no toxic positivity. When you design for a specific community, you stop building generic features and start building features that resonate.

The Gap Between Visualization and Action is the Entire Product

Every vision board app stops at "look at your pretty pictures." Every goal app starts at "here's a checklist." Nobody bridges the two. The insight that the gap itself is the product — that the bridge between dreaming and doing is where all the value lives — shaped every feature we built.

"Delusional" is a Feature, Not a Bug

We were nervous about leaning into the "delulu" branding. Would it feel unserious? Would judges roll their eyes? But Gen-Z has reclaimed "delusional confidence" as a legitimate motivational framework. Elon Musk was "delusional" about reusable rockets. Gabby was "delusional" about traveling to 50+ countries before 30. Leaning into this energy — ambitious but self-aware, serious about goals but never taking itself too seriously — became our biggest differentiator.

🔮 What's Next

Priority	Initiative	Impact
🤝	Partnership with Gabby Beckford	Co-branded launch, content integration, community seeding
📱	Social sharing virality	Every Receipt and celebration is a branded share card — users become acquisition channels at zero cost
🌍	Community building	In-app community features, shared vision boards, accountability partners
📈	Paid acquisition	Meta + TikTok campaigns targeting vision board and self-improvement audiences
🧠	Smarter AI	Adaptive Rituals that learn from completion patterns and adjust difficulty
🎯	Expanded Opportunity Radar	Real-time scholarship, grant, and opportunity surfacing powered by partnerships

👥 Our Team

We're a woman-led team who understands this audience deeply — not from market research, but from lived experience. Beyond the product, we bring real expertise in organic distribution through influencer partnerships and paid acquisition across Meta and TikTok.

We aren't just building an app. We're building a business. We want to partner to grow and scale Delulu to its full potential.

This isn't just a submission. It's a pitch for a partnership! 🚀