What's the problem?

After conducting research and discussing with DCMH's Tracy Fauver, we found that the current DCMH brand and website design was not "user-friendly" and was very "outdated".

DCMH requested a redesign that reflected "kindness", "compassion", and "community", while appealing to two main audiences: individuals who are seeking support (through shelter and/or meals) and donors.

The Logo Redesign

We simplified the logo to reflect housing elements, as DCMH's goal is to emphasize their shelter-providing services. We incorporated blue and pink to evoke a sense of trustworthiness, safety, and human kindness.

The Website Redesign

We simplified the website by condensing information and providing clear overviews of DCMH's different programs and how they address different needs. We also emphasized call-to-actions to encourage people to seek help and contact DCMH if they need support, and also to encourage people to donate money or items to the organization.

Built With

  • figma
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