Kimberly-Clark is expanding its U.S. operations by strategically establishing three new tissue mills to serve the top 20 metropolitan areas. This project leverages data-driven geographic analysis—using U.S. Census demographics, transportation costs, and spatial mapping—to identify optimal mill locations that minimize logistics expenses while maximizing market coverage. Key deliverables include a demand heatmap of high-potential metros, cost-optimized site recommendations (e.g., Dallas, Chicago, Reno), and a comparative logistics analysis, projecting $5.5M annual savings versus a single-mill approach. The solution ensures 95% demand coverage and a scalable framework for future growth by aligning mill placements with population hubs and infrastructure. This initiative combines analytical rigor with strategic foresight to position Kimberly-Clark competitively in the tissue market.
Built With
- google-colab
- python
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