Project Goal: The marketing director of Cyclistic, a fictional bike-share company in Chicago, wants to convert casual riders into annual members. The project's goal is to analyze rider data to understand how casual riders and annual members use the bikes differently.
Business Task: To provide data-backed insights and recommendations that will help the marketing team design a new strategy to convert casual riders into more profitable annual members.
Guiding Questions:
How do annual members and casual riders use Cyclistic bikes differently?
Why would casual riders buy annual memberships?
How can Cyclistic use digital media to influence casual riders to become members?
Data Used: Historical bike trip data from a non-fictional counterpart of Cyclistic, which is the Divvy bike-share system in Chicago. The data includes trip start/end times and locations, bike ID, and customer type (member or casual).
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