Customer Segmentation

The practice of dividing a company’s customers into groups of individuals that are similar in specific ways relevant to marketing such as age, gender, interests, and spending habits is nothing but Customer Segmentation. Nowadays Companies want to know their customers better so that they can provide useful customers with some goodies and also attract customers to purchase or make some kind of business with the company. When Companies know about customers and segment it into groups, it becomes easy for companies to send customers special offers meant to encourage them to buy more products.With the help of Customer segmentation, we can also save waste of money on marketing campaigns. As we will be knowing the customers we need to target.