Inspiration
We wanted to turn the traditionally dry vehicle manual into something customers actually look forward to using. Inspired by mobile trivia games like Clash Royale or Wii Olympic Games 2012 and AI chat experiences, we created a playful way for customers to learn about their new CUPRA through an engaging AI-based guessing game — all while collecting exclusive digital CUPRA stickers.
What it does
An AI-powered guesser system engine that having the dataset of the manual, let users choose a topic and start getting clues from the AI for the user (in 5 tries) answered correctly. If the user answers wrong, the AI explain him why it is wrong, and gives a more specific clue to the user up to 5. This helps customers get to know their car before delivery.
Key features:
A sticker collection system, where users earn exclusive CUPRA-themed digital stickers for correct answers and progress
Daily challenges to maintain engagement
Real-time feedback and explanations to help users learn key features (e.g., "Which CUPRA driving mode optimizes performance?")
How we built it
Flutter was used for the cross-platform mobile app, ensuring sleek UI/UX for both iOS and Android.
The AI quiz logic was built using Python, leveraging LLM + RAG + Structured Outputs to dynamically generate and evaluate questions
Stickers were designed to match CUPRA’s branding (colors, icons, cars) and include animations and fun facts (Made with Dalle)
Challenges we ran into
Ensuring the game remains fun while still being informative — striking the right balance was key
Designing exclusive sticker artwork that felt premium and brand-consistent
Accomplishments that we're proud of
Created an AI-driven experience that feels dynamic and personalized to each CUPRA customer
Built a fully working prototype in Flutter + Python with a functioning backend and sticker reward system
Designed a gamified system that could potentially be integrated into CUPRA’s real app ecosystem
What we learned
Gamification — when tied to real-world excitement like getting a new car — creates natural user engagement
Users are more likely to retain technical info when it’s presented in a quiz or challenge format
Flutter and Python worked well together, allowing us to separate the AI engine from the user interface cleanly
What's next for Know Your CUPRA
Expand the sticker system with limited editions, vehicle milestones, and unlockable vehicle facts
Integrate AR features where users scan real objects (like keys or car brochures) to unlock sticker packs
Test with real CUPRA users and gather feedback to improve quiz content and engagement loops
Explore official collaboration with CUPRA to bring the interactive guesser into their delivery and onboarding workflow
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