Inspiration
Being a business owner myself, the thing i had a problem when running ads was that i always just checked the ads performance and whether people were buying then added more money towards that particular creative, but i never knew how well the creatives where speaking to my customers culture, whether the creatives where relatable and if they hit the spot.
What it does
Cultural Xray is a Platform that when given Ads you intend to run on a Facebook or Tiktok or Organic Ads helps you see if you are truly showcasing what the users would relate to, their traveling habits, mood and their persona. Helping you tune your creatives to meet genuine connection to the customers leading to better customer retention.
How we built it
The Platform was built using Nextjs for Frontend, Nodejs,,Rabbitmq and Redis for Backend to help with handling fast responses and robustness, added gemini and claude to assist with helping users navigate and use the ai assistant.
Challenges we ran into
some of the challenges were ai credits, making the system be less complex for the user adaptability and making sure the ai can correctly stream to the user interface, Designs that make the system feel less generic and well curated.
Accomplishments that we're proud of
A platform that solves a problem that most businesses currently experience, a test at what we think the next generation of user interface will be like, considering different customer knowledge, Ai that actually learns with the user.
What we learned
Businesses can utilize cultural information that span their competitors, customers interest in places, artists, movies and even books and podcast. to really meet converting customers at their interest.
What's next for Cultural Xray
Market Validation, with some financial funding we can launch the app for validations with other business owners and how effective it performs with other ads. And then iterations from there.
