What are we doing

Cruzo is the first multi-chain Web3 marketing platform and NFT marketplace for digital emotions. Creators, users, collectors, and Brands can meet and interact on the platform using digital content released as NFT: greetings, postcards, stories, invites, gifts, party goods for Metaverse, etc.

By providing utility and ownership with the help of Blockchain technology, we will open a completely new Web3 experience in terms of engagement, loyalty increase, and monetization for Brands, Influencers, Celebrities, Bloggers, and others.

Cruzo as a part of a new Creator's economy will contribute to developing tools and services for the new generation of NFT Creators helping them monetize their artworks and increase their popularity. Thanks to this, users will have more creative opportunities for sharing emotions in a digital world.

Our mission is to give emotions and happy moments to everyone, and advance the mass adaption of NFTs through a revolutionary greeting cards and gifts marketplace.

Our main goals

Decrease competition on NFT market, so that everyone gets more profit. Cruzo combines the benefits of owning a niche platform in the NFT space for creators while serving a billion-dollar market that requires millions of on-chain transactions.

Generate New hype on greetings. Cruzo’s NFT greeting stories combine traditional greeting cards with viral video format to create a new market with the potential for secondary sales and collectable options.

Build DAO. We are developing a community-driven Web3 platform based on ESG principles. Creators and Collectors will shape the future of Cruzo and even choose Charitable Programs to support.

Save the environment to avoid climate change. Cruzo will move billions of greeting cards and envelopes to the digital world, reducing the deforestation required to support the paper giants currently running the greeting card industry.

Problems we want to solve

Ownership of digital content (greeting/postcard) - If you buy and gift to a recipient a digital e-card on the Web2 website they allow you just to send it and you pay for that service. However neither you nor the recipient owns this card . The right still belongs to that website. NFT is a solution that gives you ownership of such a postcard and you can do whatever you want with it (keep it in a collection, resell it, put it up for auction).

Utility for digital greetings - Blockchain technology provides an opportunity to add utility to cards. They can be collectible with some benefits for owners, they can be purchased or sold on a secondary market, and they can be a key to access somewhere or simply stored in your crypto wallet.

Postcards too old - If you want to be a game-changer on the market, you should provide something new. We present NFT Greeting stories for a young audience (mobile-first). This is a new hype storytelling format realized in 2D or 3D animated videos with easy sharing options in socials.

Reduce time on searching a selection - A common problem for all types of users: “I would like to send a greeting but have no time for search and selection”. AI smart event manager will solve that problem. How? Follow us for updates.

Onboarding for Crypto/NFT newbies - Greetings is a well-known and understandable product for everyone.But what if your recipient does not have a crypto wallet? It’s not a problem. With Cruzo you can gift/send greetings even if you don’t know the recipient’s wallet or if it does not exist at all.

Gift's digitization - Now you can use cryptocurrency as a gift or give a bitcoin as a holiday present in an original way. Besides you can use NFT greeting cards or even NFT Teddy bears as a gift in the Metaverse. All these are new trends that we are creating in Cruzo.

Fair price on NFT - How often do you ask yourself: “Why does this NFT cost a lot, and others nothing?”. We provide an algorithm which is calculated real NFT price based on interaction with content: likes, sharing, bookmarking, and secondary sales. This is an optional feature. Creators can switch it on/off when needed.

Boring Metaverse - Very soon Metaverse will become a place where we will spend a lot of our time: work, meetings, playing, and having fun. Most likely we will celebrate our major life events like birthdays, weddings, etc. To make it awesome we need cool digital party goods. All necessary you can buy on Cruzo Marketplace in Metaverse.

Audience Monetisation - Every Brand, Blogger or Influencer is looking for an original way how to monetize their audience. The NFT it's an excellent opportunity to increase loyalty and sell more to followers/subscribers. NFT greetings are probably the best option because everyone loves greetings

User engagement - The problem of existing web2 websites is weak user engagement. We provide gamification in the greetings industry (gift2earn). Probably this is the first time on the greetings market when each time when you congratulate and share greetings you can earn.

Climate change - Humans have already moved many things to Blockchain. We move greetings, postcards, and gifts. This will be your contribution to environmental protection. No more paper, colors, transportation, and less carbon footprint.

Solutions

Cruzo.Cards will provide an opportunity to send/share NFT greetings in Instagram stories, TikTok, Facebook, WhatsApp, Telegram, etc. As well as:

  • Secondary Market
  • Collectible NFTs
  • New hype - NFT Greeting stories
  • Smart event planner
  • Generative NFT invites
  • Sharprice (Fair price on NFT)
  • Crypto & NFT Gifts
  • Gift2Earn rewards program
  • Wallet for newbies
  • Boring Metaverse shop
  • Creators Studio
  • Launchpad

Why Greeting Cards?

  • Novelty There are no NFT Greeting Cards or greeting card marketplaces.
  • Scalability Suitable for everyone, of any gender and age.
  • On-demand Web2 websites popularity proves the existing demand for digital greetings.
  • Huge Market Over 20 Billion Dollars are spent on greeting cards each year.
  • Positive emotions Greetings cards are a fun way to express emotions.

Our users

We are targeting:

  • 1) Users (seekers) - who need greeting cards to share emotions or feelings with the recipient.
  • 2) Creators - who are looking for sustainable income on a daily basis. They can use the platform to sell more artworks realized as greeting cards.
  • 3) Brands, Bloggers, and Influencers - who are looking for ways to increase customer loyalty or sell more gift cards.
  • 4) NFT Collectors and Relessers - who are looking for something different (understandable).

How we built it

Technological stack

Frontend: Next.js, SCSS, ethers.js, IPSF Backend: Nest.js (REST API), ethers.js, Postgres, Redis, Bull, S3, IPSF Blockchain (smart contracts): Solidity Indexer: Go Ethereum

User advantages:

  • Multi-chain Cruzo is a cross-blockchain platform supporting: Ethereum, Polygon, Tron and others.
  • Gas-free No gas fees for Creators and Buyers on the selected blockchain.
  • Low commission We are a low commission peer-to-peer marketplace, Creators keep 97% of every sale.
  • Royalties Automatic payouts to the Creators made on secondary sales.

Market analysis

Current Greeting cards market volume - $20b dollars in 2020, based on Dataintello Agency's forecast for the next 10 years it will grow up to $40b. At the same time, we have a booming NFT market that raised up to $25b in 2021. Our aim is to attract users from both markets mentioned above.

The global party goods supplies market was valued at $12b in 2019 and is projected to reach $20b by 2027, registering a CAGR of 8.8% from 2021 to 2027. Party supplies are essential items and accessories required to organize a party or event.

In 2019, the worldwide personalized gifts market was valued at about $23b. By 2026, the market size is projected to grow to an estimated $34b.

Looking at the mass digitalization of everything as well as the booming Metaverse we are forecasting demand for digital gifts and party goods.

Our competitors

Web2/Physical: American Greetings, Hallmark, Moonpig, Evite, Paperlesspost. American Greetings and others have a very strong position on the market, but they do not provide NFT for their customers.

Web3/Blockchain: OpenSea, Rarible, Airnfts. OpenSea is a leading marketplace for NFT, but they are for all types of content. Noone does specialize in greeting content.

We are building a niche marketplace for NFT cards, crypto gifts, and party goods for Metaverse. Positioning together with Blockchain technology will give us an undeniable advantage in that market.

Business Model

  • Commission marketplace
  • Own content production and sales
  • Paid services for Brands, Bloggers, Influencers
  • Launchpad fees and paid ads.

Growth plan & milestones

Key metrics: Users growth, monthly active users, time spent on the platform, sales volume (revenue), number of on-chain transactions (minting, selling, gifting, reselling), CAC, LTV, NPS.

Milestones

2022 - Starting with the basics

Users: 50-100k Revenue: $300-500k Milestones: Web DApp, Community, Crypto Gifts, IDO

2023 - Market innovations

Users: 500k-1m Revenue: $3-5m Milestones: Mobile DApp, Generative NFTs, Wallet, DAO

2024 - Becoming market leader

Users: 10-20m Revenue: $100-150m Milestones: B2B Accounts, Launchpad, Smart event planer, META connect

2025 - Global web3 platform

Users: 30-50m Revenue: $200-300m Milestones: All countries, All languages

2026 - Cruzo succeeds as unicorn Blockchain startup and pushes the market to full Web3 future

Relevant links

Pitch Deck - https://cruzo.io/docs/CRUZO-Startup-Pitch-Deck.pdf

GitHub - https://github.com/cruzocards/

Beta - https://beta.cruzo.cards/ (In progress)

Project website - https://cruzo.io

User Guide - https://guide.cruzo.io/

Community links

Discord - https://discord.com/invite/tbST9esXY2

Telegram Group - https://t.me/cruzo_cards

Telegram Channel - https://t.me/cruzocards

Instagram - https://www.instagram.com/cruzo.cards

Twitter - https://twitter.com/CruzoCards

LinkedIn - https://www.linkedin.com/company/cruzocards

Blog - https://cruzo.medium.com/

Contact us - hello@cruzo.io

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