Imagine you are feeling down one day and you want to cheer yourself up. Just tell us your location and we'll generate a special greeting for you. Using Bloomberg's API we've developed an algorithm that decides how likely it is that you are sad based on environmental factors. Those can be the weather outside, unemployment rate, salaries, etc in your own region. The sadder you are, the more likely it is that you will receive your greeting sooner. Now what's a greeting? These are generated by our crowd. They consist of someone's singing, someone else's beatboxing and a third person's drumming. These sounds are then combined into a single tune. When the time arrives our sad hero receives a phone call from Twilio! That mixed tune is then played over the phone and thus sadness is cured!