Inspiration

CRMFlow.in was inspired by a common problem faced by small businesses: managing leads and customers across spreadsheets, WhatsApp, forms, and multiple disconnected tools. We wanted to create a simple CRM that brings these activities together and reduces missed leads and follow-ups.

How We Built It

We identified the core needs of small businesses and designed a workflow from lead capture to customer management and follow-up. We built and tested the MVP in a working HubSpot environment, implementing contact management, form-based lead capture, customer segmentation, automated workflows, and internal notifications.

Challenges

Our main challenge was keeping the CRM simple while still providing useful automation. We also had to understand how different CRM components connect and ensure workflows triggered correctly. Testing helped us refine the overall system.

What We Learned

We learned practical lessons about CRM workflows, automation, product validation, and solving real user problems. Most importantly, we learned that effective products should prioritize simplicity and usability.

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