Cricker -insects for the masses

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  cricker nutty

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  cricker honey crunch

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  facts about insects

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  Cricker Packaging

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  product portfolio

Inspiration

Though personas: Jesse and Anna are pretty ordinary Finnish citizens. They have their own things, interests, joys and sorrows, but overall they’re quite happy with their lives. But there's something, they get gloomy. They’re aware of global problems: climate change, pollution, over consumption, famine. They would like to make a contribution, but they don’t know how. And yes, these are definitely big issues to solve by yourself.

What it does

Our idea is based on product line called “Cricker” that uses cricket powder as one ingredient. We’ll launch with we three products: A snack cracker called “Cricker” Soft bread called “Crick Crunch” And powerbar “Crick-bar” Why did we choose these three products? There’s something to consume on a daily-basis and something to consume for special occasions. There’s something to consume at home and something to consume on the go. There are both long and short shelf-life products. There’s something for every taste. However, all products are tasty, nutritious and ecological high-quality premium products for people who care about their well-being.

How we built it

We wanted to create a strong, modern visual identity that catches your eye, communicates ecological values and looks like a premium product. Material choices were made based on ecological values and they are recyclable.

Challenges we ran into

Turning suspicion & disgust to curiosity and make people buy the product

Accomplishments that we're proud of

Eating insects is ecological, because the production process is more resource-efficient compared to meat production. Inspiring young adults to consume insects which are very nutritious and high on protein. Making this common on a global level.

What we learned

Food production requires huge amounts of natural resources and our over consumption is far from a sustainable level. Still there is famine. Eating insects could be a resource-efficient, affordable approach to feed the growing humankind.

What's next for Cricker -insects for the masses

Raising awareness where people are. Taking the products to where people are. Creating campaign platform under fazer.fi for additional product information and benefits.