Crecer

An AI crew that runs the marketing for Puerto Rico's smallest businesses: it plans, writes in the owner's own voice, designs, publishes and learns. The owner only approves, from their phone.

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What Crecer is. Crecer is a marketing department operated by AI agents for the smallest businesses in Puerto Rico — the home baker selling through WhatsApp, the barber whose storefront is Instagram, the family business that cannot afford an agency. The model is done-for-you, not do-it-yourself: the AI crew learns the business, plans the month, writes in the owner's own Puerto Rican Spanish, produces the artwork, publishes to Instagram and Facebook, reads the results and adjusts. The owner only approves, from a phone.

Relevance to Small Business Services. The businesses we serve are the survival economy of the island: they are excellent at their craft and have no time, no budget and no marketing skill. Existing tools sell them software they must learn to operate. Crecer sells them the outcome — the feeling of having people working for them. According to the U.S. Small Business Administration's 2025 Puerto Rico profile, 41,362 small employers on the island employ 407,296 people, 98.4% of Puerto Rico's employers; the informal microbusinesses selling through social media are not even counted in that figure. This is the category, and it is underserved precisely where we operate.

AI agents operate the business, not just a feature of it. 31 distinct agent names write to our crecer_ia_log table. Agents run the intake interview, build the business genome and voice profile, plan the month, argue out and write each piece, art-direct the images, publish on schedule, read the metrics, write the lesson the next plan inherits, answer WhatsApp, diagnose and repair platform failures, and prospect for new customers. Every model call is stored with agent, model, prompt, tokens, cost, latency, status and error — including its failures. Scheduled cron jobs run the weekly cycle in production without a human starting them.

Google Cloud requirement. Gemini runs the entire text and decision layer of the product: learning the business, planning, writing, conversing and analyzing. Transport is the Gemini API or Vertex AI depending on environment configuration, and whichever is active is visible in the app under Operaciones → Salud. The requirement of at least one Gemini call in the deployed application is met many times over — it is the engine of the product. We state one thing plainly rather than let it be discovered: the image layer is mixed. Artwork generated from scratch uses OpenAI's gpt-image-1 for compositional quality, while Gemini does the editing whenever there is a real photo of the business, because it is more faithful to the original.

New project. The repository was created in June 2026, after the start of the Submission Period, and its entire git history is public.

Pre-existing work, declared. Crecer reuses infrastructure from Encuéntralo, a Puerto Rico services directory that was in development and never launched — zero users and zero providers in production. What is reused is the plumbing: the PDO database connection and data helpers, security headers, the transactional email templates, the photo upload system, and pre-existing tables for authentication, payments, municipalities and categories. Everything that makes Crecer a product — the agentic marketing loop, the crecer_* tables, the Gemini integration, the AI logging, the business genome, Puerto Rican voice generation and mobile approval — is new and was built for this hackathon. The full line-by-line declaration is in REUSE.md at the root of the repository.

Access for judging. The product is live at https://encuentraloahora.com/crecer/ and will remain available free of charge and without restriction through the end of the Judging Period on September 15, 2026. Evaluation account: icaro2004+jurado@gmail.com, password crecer@1. It lands you inside a business already set up and running — no signup, no onboarding, nothing to configure — and it is a courtesy account: never charged, never counted as a customer or as revenue. The entire interface carries an ES | EN switch, or append ?lang=en to any URL. What the AI itself wrote is deliberately not translated — that output is the product and the evidence.

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