Creator Insights - Brand Mate

Smart, searchable symbol management for Adobe Express. The goal is to evolve it into a complete asset management tool with AI tagging, usage insights, and Creative Cloud integration.

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Inspiration

Adobe Express users often need to reuse branded symbols, maintain consistent styling, and efficiently manage design assets. Existing workflows are manual and error-prone. I wanted to streamline this through automation, better UI, and direct integration with Adobe's ecosystem.

What it does

The add-on simplifies symbol management by allowing users to tag, filter, and reuse assets directly within Adobe Express. It provides a structured inventory for symbols, supports custom tagging, and integrates seamless document updates with real-time previews.

How we built it

  • React with TypeScript for UI
  • Redux Toolkit for centralized state management
  • Adobe Spectrum Web Components for a consistent Adobe-native UI
  • Adobe Add-on SDK for document interaction
  • Canvas API for SVG to PNG conversion
  • FileReader API for handling uploads
  • react-select for advanced multi-select filtering
  • framer-motion for smooth animations

Challenges we ran into

  • SDK limitations in document manipulation and storage persistence
  • Handling SVG-to-PNG rendering in varied environments
  • Ensuring consistent UX styling between Spectrum components and custom elements
  • Complex state management across nested symbol/tag relationships

Accomplishments that we're proud of

  • Fully working prototype tightly integrated with Adobe Express
  • Achieved seamless image insertion with dynamic previews
  • Developed a modular, scalable architecture ready for future features

What we learned

  • Deep understanding of Adobe's Add-on SDK lifecycle and limitations
  • Effective strategies for state management in complex UIs
  • Optimizing SVG/Canvas workflows within browser constraints

What's next for Creator Insights

  • Expand to support bulk asset management
  • Explore AI-based tag suggestions and asset recommendations
  • Improve UX through enhanced search and batch operations
  • Include svg quick edit tools to give designers a way to perform quick final touches
  • Include CV models to gain predictions of how successfully the content will impact the audience and what kind of audience ("Creator Insights")

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