Cornucopia

Who will buy the product? Who is your target group?

We want to provide to users who have difficulty purchasing what they need to cook their meals conveniently and comfortably, in sufficient quantities. We are targeting an audience that is too busy with work or school to be able to cook for themselves on a daily and consistent basis, or who find it inconvenient and time consuming to drive to the supermarket to buy the ingredients they need, especially during this situation of COVID-19 pandemic. The other end of users of this application would be small local businesses, so they can succeed in a post pandemic setting and be well represented.

Why will people buy the product?

People will buy this product because this service will enable users who are busy with work or school to attain the ingredients and recipes they need, and they can expect to greatly reduce the time they spend preparing their own meals. Additionally, this allows wholesale distribution of ingredients directly from local fresh food retailers to users so that they can expect to enjoy fresh and healthy meals quickly and easily by simply visiting the store at the time the app informs them of, picking up the ingredients, and cooking them according to the recipe instructions it presents. They can also follow a personalized diet and this will aid them in any dietary restrictions or cuisines they prefer.

What problem does it solve?

Nowadays, there is a problem that many people are consumed by work or school to spend much time cooking for themselves, and as a result they are more likely to eat unhealthy fast food or expensive restaurant meals a lot. In addition, local fresh food retailers are generally concentrated in the local area, making it difficult for them to expand their business to people living outside of them, and in-person businesses limit to advertising only themselves. We also focused on the problem of how local business owners are struggling to increase their sales, especially when people are reluctant to go out due to the COVID-19 pandemic out of safety concerns. On the users’ side, this service of providing ingredients and recipes will help people save grocery shopping time and make and eat healthier and more affordable meals, still to their taste. On the providers’ side, this will assist them to reach the groups that their local businesses were unable to reach prior to when purchasing their ingredients online.

Where is the market for the product?

The market for this product should be stores where the people choose to eat healthy, affordable, and tasty food, but are too busy to eat out and lead unhealthy and wasteful eating habits. Its business model will serve as a link between the users and the retailers that sell their local and fresh ingredients. This market caters to connect between the general working public and supported food sellers.

Built With

• figma
• python