It’s never been easier to find and save recipes, but many of us still struggle to cook consistently.

ReciMe, Paprika, and other existing recipe organizer apps are positioned as utilities.

None of them are positioned as self improvement apps.

Cook52 prompts users with one simple cooking challenge each week.

Each weekly challenge includes 3-5 recipes, already extracted from videos on social media, that users can quickly save to their own library.

Users can cook one of the curated recipes or anything from their library that qualifies.

Recipes marked as ‘cooked’ become visible achievements in the form of…

  • Cooking Timeline: Photo-based record of every meal cooked
  • Cooking Calendar: GitHub-style heatmap showing consistency
  • Culinary Passport: Interactive map of countries/cuisines explored

Cook52 makes it easy for users to save recipes from TikTok, Instagram, Facebook, and YouTube.

More importantly, it also incentivizes users to cook more consistently and more broadly.

cooking recipes >> collecting recipes

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