Like many nonprofits, Control Alt Delete struggles to illustrate how a donation supports their mission of helping women to escape domestic violence. The anonymity that Control Alt Delete maintains is necessary, but hurts their ability to collect grant funding which shifts their focus to fundraising to support their cause. If they are able to make donations more tangible to donors through their website, social media, and even augmented reality, the hope is that they can increase the people they can support through increased donations.
The organization's donation mechanism does not deter people from donating as much as the challenge of raising visibility about this issue and encouraging people to donate to help address the issue.
The issue is: 99% of all clients are financially abused. We help with one time assistance with rent/utility/move in payments allowing the women we help to remain housed during this transition to independence. These Survivors have needed financial and logistical help as they take control of their finances and futures.
This is why we focused on considering gamification as a way to introduce people to an issue that people shun away from because domestic violence predominately attracts negative news. Introducing people to the issue doesn't necessarily lead to a donation unless there is something "tangible" like a feel-good story that they leave with.
So how can Control Alt Delete stand out from the crowd of other organiztaions with similar missions?
Sometimes, novelty works. Since few nonprofit organizations use visual novels as a marketing tool, we went this route. Not only is it not used often in the nonprofit world, it also:
- attracts a built-in audience, with people of all ages who like interactive stories and gaming
- lets people experience the journey of some of the survivors Control Alt Delete has helped to create an emotional connection with players, who may become potential donors
- can be built on an open source engine that is free for commercial use, so the game can be sold as well
What it does
The game Control Alt Delete is named after a nonprofit organization called Control Alt Delete, which helps people escape domestic violence. This social impact game is designed to raise social awareness and inspire people to donate to the organization through interactive storytelling by putting the player in the shoes of someone trying to reset their life.
This web-based game raises awareness about:
- the cost of leaving an abusive relationship
- being prepared to leave
- online privacy concerns
How we built it
We built this on Ren'Py, which is "a visual novel engine – used by thousands of creators from around the world – that helps you use words, images, and sounds to tell interactive stories that run on computers and mobile devices."
Ren'Py is open source and free for commercial use.
Challenges we ran into
Designing a cohesive story where one event affects another was challenging. There was a lot of back and forth, in collaboration with our nonprofit partner as well, and only so much we can build with time and knowledge. It was the first time working with Ren'Py for all of us.
Accomplishments that we're proud of
We created a full-fledged story and game! It can be published on itch.io or other sites today.
What we learned
We learned a lot about what goes into game design, from the game engine we choose to develop on to how we present the story to how we might educate players during the game to how to add elements of surprise and randomization so that every game is going to be different. There will never be a rote set of instructions for how to win - because even with all that you have going for you, there's always a chance that you will lose. That's just life - and that's what we're also teaching.
What's next for Control Alt Delete
We look forward to building on this story more with our nonprofit partner Control Alt Delete.
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