In 2019, we lost a friend, a fighter and a FridaysForFuture striker. She always made conscious and sustainable choices, which also influenced our choices. We then discovered problems that the retail industry was facing in terms of the waste that was generated and we decided to come up with a solution for this problem. As Tamara always used to say, “Every small action leads to an ocean of change”, we decided to make this our motto and design an application that is a one-stop shop for finding sustainable fashion options. Through this application, we are also trying to get users to make small sustainable choices, beyond sustainable fashion, through a task-based reward system. We believe that this is just the beginning of the wave of sustainability.

What it does

​​Create an application which lets people find sustainable clothing stores near them and also shop online. They can read reviews, brand values, and carbon emission details from the brands they want to buy products from. They can even contribute to sustainability as a whole through the tasks that we have designed.

How we built it

We first started off with some desk research about sustainable clothing and conducted surveys. Through this, we found a lot of quantitative data and used it to further conduct research based user interviews. We interviewed a total of 3 users to understand their challenges, needs, and goals. We then conducted a basic competitive analysis with 4 similar brands. After this, each of us sketched all the screens to get the most creative ideas. Following this, we came up with the user flow and design of our app. We then used Figma to create the high-fidelity prototype and created animations to gamify the application.

Challenges we ran into

The biggest problem was obviously time constraints. But other than that, we also had no proper contextual inquiry and did not get time to test the product in order to run iterations.

Accomplishments that we're proud of

We created a milestone feature which lets the user complete small tasks. We also created the Augmented Reality 'Try & Buy' feature. In such a short period of time, we collected data and did research by doing surveys and interviews.

What we learned

Time Management, explored the various features of Figma, ways to make our project more innovative, and working in a team and collaboration.

What's next for Conscious Closet

In the next iterations, we would try to affiliate brands to the application to make more money and create more awareness of local brands, and do proper testing of the application so we can bring the best version 2.0 forward.

Built With

  • figma
  • googleforms
  • paper&pen
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