ComTag is an advertiser-cum-analytics platform which provides tagging APIs to Mobile or Desktop app/Web developers, through which, the users of given app/website can tag products of their choices on their photos/posts/updates/comment.

ComTag acts as a marketplace between advertisers( who are on-boarded to this platform to advertise their products, say Samsung S5 ) and publishers (which in this case are the images/comments/updates/profile page of the users of the Social App/Website). The difference is, the advertisement happens through tagging merchant products by users themselves or by showing a link to the advertiser site in his comments/status updates.

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